Our offerings are designed to meet our customers’ needs, provide data-driven recommendations, build trusted partnerships, and enable effective decision-making by interpreting complex data and communicating it in an understandable way.
Interim Management
Services:
Strategy development, sales optimization, marketing, customer management, and team leadership
Data Analytics
Services:
You can make data-driven decisions, increase efficiency, create personalized customer experiences, minimize risks, and gain competitive advantages.
Consulting
Services:
Data analysis and visualization, forecasting and trend analysis, customer analysis and segmentation, business process optimization, risk analysis and risk management.
Take the next step and discover the power of your data!
Mindset
- Our approach for data-driven consulting of a company is to provide well-founded recommendations based on data analysis. We assist clients in making data-based decisions while optimizing their performance.
- The consulting is based on thorough data analysis and tailored automated solutions. We value transparency, clarity and understandable communication.
- Our goal is to be a trustworthy partner and help clients realize their data-driven potential.
Principles
- Customer focus
We prioritize on your needs and provide you with the best service. - Confidentiality & integrity
Your data is safe and will be treated confidentially and ethically. - Professionalism
Reliable and high quality work is a matter of course.
Data is like a strong partner - trust it and it will lead you to success.
Competencies
I possess comprehensive knowledge in conducting top-notch analyses in all phases of the product life cycle, covering areas such as business management, sales, and marketing. Examples of my practical experiences include:
Resume
HEAD OF MARKETING RESEARCH & BUSINESS ANALYTICS ONCOLOGY
2018-2022 Takeda, Berlin
• IT tools
• Leadership
• Commercial excellence
Dedicated head of the department who provided and trained all market and competitive data relevant for decision-making for Sales, Medical, BU Management, MAS, and Marketing in interactive tools and, where necessary, elaborated on this data by means of appropriate primary market research.
COMMERCIAL INSIGHT MANAGER
2013-2018 Takeda, Berlin
• IT tools
• Market research
• Commercial excellence
• Planning
Responsible for multiple business units providing them with support through high quality analysis as reports on competitive activity, market research to optimize promotional materials and messages, and analysis for planning purposes.
SALES REP HEPATOLOGY / PRIMARY CARE
2005-2013 MSD, Berlin & Brandenburg
• Customer service
• Sales
• Projects & events
Responsible for launching, promoting and selling PegIntron and Victrelis for treatment of Hepatitis C. Organized and implemented interdisciplinary events, projects, and trainings for the target group.
MARKET RESEARCH CONSULTANT
2003-2004 essex Pharma, Munich
• Analysis
• Automation
• Market research
• Forecasting
Driving the automation of secondary market research as well as planning and supervision of primary market research of various business units.
FREELANCER TRAINER
1999-2002 A.C.Nielsen, Frankfurt am Main
• User training
• Databases
• Panel data
User training on customer databases of the retail panel with excellent feedback.
STUDY OF ECONOMICS AND MATHEMATICS
1994-2000 Friedrich-Schiller-University, Jena
• Statistics
• Marketing
• Markt research
DIPLOMA THESIS Jenapharm GmbH & Co. KG, Jena: Optimization of service package by use of hybrid conjoint analysis.
As experts in data analysis, we offer in-depth specialist knowledge and tailored solutions for your individual requirements.
CONTACT
Data Inspector
Annett Fittkau
Wolframstr.1
12105 Berlin, Germany